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Our System Recognizes that Different Levels of Star Value Provide Different Challenges and Rewards.
Sunday, October 30, 2011
Indie or Mainstream? What Type of Film Should Ms Nora Aunor Do Next?
INDEPENDENT FILM or MAINSTREAM FILM for Ms Nora Aunor?
this is a "chicken or egg" situation- ano/sino ba ang mauuna? ang major movie from a major film outfit (regal/viva/gma/star) + NETWORK support o isang independent film-na DAPAT ay PROMOTED at RELEASED ng again, major film outfit + NETWORK support?
as an Arts Management/Pop Media Strategist who has been studying the film and television market for several years now, i'm quite confident to say na truth be told- NAGHIHINTAY ang mga major film productions ng PROOF na KIKITA ang pelikula- kahit sino pa ang bida (nora, vilma, sharon, piolo, juday, etc...) but most specifically in the case of Ms Nora Aunor, NAGHIHINTAY talaga sila ng PROOF na KIKITA, hindi lang ang kanyang COMEBACK FILM kundi maging ang kanyang SUCCEEDING FILMS.
one cannot and should not fault the film producers because a decent mainstream film costs at least 20Mphp- malaking pera however one sees it.
so SAAN makakakuha ng PROOF ang mga MAJOR FILM OUTFITS na kikita ang MGA movies- if ever?
dito PWEDENG PUMASOK ANG LOGIC in producing/starring in INDEPENDENT FILMS. independent films are produced at, let's say, 1/4 the COST of a mainstream film. so BUSINESS-WISE, mas madaling MA-RECOVER ang investment.
but MORE IMPORTANTLY, independent films- KUNG NAGAWA NANG MAHUSAY not only in terms of ART but also kung nagawang 'INDEPENDENT BUT COMMERCIALLY VIABLE'- sobrang laking tulong nito sa LAHAT ng involved- from producers to stars.
May mga INDEPENDENTLY-PRODUCED FILMS na hindi lang pang-award kundi COMMERCIALLY SUCCESSFUL pa, like 'Here Comes the Bride', 'Kimi Dora' 'Zombadings', 'Ang Babae sa Septic Tank'-
Comparatively, KOKONTI LANG ang commercially successful independent films BUT it CAN HAPPEN.
Given the RIGHT PROJECT.
Given the RIGHT PROMOTIONS.
Kahit independent film- PWEDENG MAG-100MPhp sa box-office, making it an UNQUESTIONABLE COMMERCIAL HIT.
At kung si Ms Nora Aunor ang bida sa independent film- almost no question na sa high quality of acting, at the very least. Mas madali pang i-market at ILABAN sa mga INTERNATIONAL FILM FESTIVALS ang isang independent film kesa sa isang all-out commercial mainstream movie. I'm also speaking, NOT as a fan of Ms Nora Aunor but from my experience as Promo Head of Cinemanila International Film Festival some years ago.
So back to the question- dapat ba indie o mainstream ang gawin ni ate Guy?
I dont think THAT is the correct question to ask.
The FIRST question to ask is- WHAT is the project all about?
Maganda ba? Unique ba? Kikita ba?
If I were to strategize for ate Guy, the goal as per her comeback should be: Kahit independent o mainstream pa ang pelikula, ang importante, the film not only showcases her artistry to the world but also brings the PAYING PUBLIC- not just the fans- sa loob ng mga sinehan to watch her.
Nagawa yan nina Ms Eugene Domingo, Angelica Panganiban, Mart Escudero.
Mas lalong magagawa yan, at DAPAT MAGAWAG YAN ng "Superstar Team" because Ms Nora Aunor deserves nothing less.
RIGHT PROJECT.
RIGHT PROMOTIONS.
Kahit independent film- PWEDENG MAG-100MPhp sa box-office.
this is a "chicken or egg" situation- ano/sino ba ang mauuna? ang major movie from a major film outfit (regal/viva/gma/star) + NETWORK support o isang independent film-na DAPAT ay PROMOTED at RELEASED ng again, major film outfit + NETWORK support?
as an Arts Management/Pop Media Strategist who has been studying the film and television market for several years now, i'm quite confident to say na truth be told- NAGHIHINTAY ang mga major film productions ng PROOF na KIKITA ang pelikula- kahit sino pa ang bida (nora, vilma, sharon, piolo, juday, etc...) but most specifically in the case of Ms Nora Aunor, NAGHIHINTAY talaga sila ng PROOF na KIKITA, hindi lang ang kanyang COMEBACK FILM kundi maging ang kanyang SUCCEEDING FILMS.
one cannot and should not fault the film producers because a decent mainstream film costs at least 20Mphp- malaking pera however one sees it.
so SAAN makakakuha ng PROOF ang mga MAJOR FILM OUTFITS na kikita ang MGA movies- if ever?
dito PWEDENG PUMASOK ANG LOGIC in producing/starring in INDEPENDENT FILMS. independent films are produced at, let's say, 1/4 the COST of a mainstream film. so BUSINESS-WISE, mas madaling MA-RECOVER ang investment.
but MORE IMPORTANTLY, independent films- KUNG NAGAWA NANG MAHUSAY not only in terms of ART but also kung nagawang 'INDEPENDENT BUT COMMERCIALLY VIABLE'- sobrang laking tulong nito sa LAHAT ng involved- from producers to stars.
May mga INDEPENDENTLY-PRODUCED FILMS na hindi lang pang-award kundi COMMERCIALLY SUCCESSFUL pa, like 'Here Comes the Bride', 'Kimi Dora' 'Zombadings', 'Ang Babae sa Septic Tank'-
Comparatively, KOKONTI LANG ang commercially successful independent films BUT it CAN HAPPEN.
Given the RIGHT PROJECT.
Given the RIGHT PROMOTIONS.
Kahit independent film- PWEDENG MAG-100MPhp sa box-office, making it an UNQUESTIONABLE COMMERCIAL HIT.
At kung si Ms Nora Aunor ang bida sa independent film- almost no question na sa high quality of acting, at the very least. Mas madali pang i-market at ILABAN sa mga INTERNATIONAL FILM FESTIVALS ang isang independent film kesa sa isang all-out commercial mainstream movie. I'm also speaking, NOT as a fan of Ms Nora Aunor but from my experience as Promo Head of Cinemanila International Film Festival some years ago.
So back to the question- dapat ba indie o mainstream ang gawin ni ate Guy?
I dont think THAT is the correct question to ask.
The FIRST question to ask is- WHAT is the project all about?
Maganda ba? Unique ba? Kikita ba?
If I were to strategize for ate Guy, the goal as per her comeback should be: Kahit independent o mainstream pa ang pelikula, ang importante, the film not only showcases her artistry to the world but also brings the PAYING PUBLIC- not just the fans- sa loob ng mga sinehan to watch her.
Nagawa yan nina Ms Eugene Domingo, Angelica Panganiban, Mart Escudero.
Mas lalong magagawa yan, at DAPAT MAGAWAG YAN ng "Superstar Team" because Ms Nora Aunor deserves nothing less.
RIGHT PROJECT.
RIGHT PROMOTIONS.
Kahit independent film- PWEDENG MAG-100MPhp sa box-office.
Monday, October 24, 2011
Sunday, October 23, 2011
Saturday, October 22, 2011
Before Her Youtube Debut, Charice Was Once Refused Audition For Not Having "the Celebrity Look..."
Fast-rising global music star Charice is proving to be a much bigger star in Japan, what with her 2nd international album 'Infinity' debuting in Tokyo rather than in Hollywood and immediately entering the top of the iTunes-Japan charts.
But as she reveals to Rolling Stone-Japan in her video interview, it took quite a lot of challenges before she finally got the acceptance and the love that she's been getting from music fans everywhere. There was even a time, Charice recalls, she was flat out refused even of just an audition because, back then, people thought she didn't have "the looks..."
Rolling Stone - Japan site
But as she reveals to Rolling Stone-Japan in her video interview, it took quite a lot of challenges before she finally got the acceptance and the love that she's been getting from music fans everywhere. There was even a time, Charice recalls, she was flat out refused even of just an audition because, back then, people thought she didn't have "the looks..."
Rolling Stone - Japan site
Friday, October 21, 2011
Thursday, October 20, 2011
Tuesday, October 18, 2011
Friday, October 14, 2011
Wednesday, October 12, 2011
Thursday, October 6, 2011
CHARICE 2nd Album, Infinity, Debuts @ #10 in iTunes Japan Chart!
UPDATE: CHARICE's 'Infinity' album RISES from #10 to #4 in iTunes Overall Album Chart -Japan! 'Infinity' is #1 in the more specific Pop Album Chart category while "LOUDER," a track from the same album is @ #7 in the Pop Songs Chart. Japanese music fans clearly love this Asian pop sweetheart, Charice!
iTunes Overall Album Chart - Japan
INFINITY, Charice's second overseas album landed #10 in the iTunes Japan music chart. This feat clearly shows that Philippines' fastest rising international music star has indeed widened her audience beyond the US and other western markets. The Japanese music market is considered to be the most lucrative outside Hollywood.
Congratulations, Charice!
Here's the link to the iTunes chart list: iTunes Top 10 albums
In the iTunes Pop Album Chart, Infinity debuts a solid #4
iTunes Overall Album Chart - Japan
Japan
- UP
Def Tech
- DocumentaLy
サカナクション - musium
スキマスイッチ - Infinity
Charice - Biophilia
Björk - Tama Tama
高木正勝 - Niyodo
高木正勝 - STEP
KARA - Luv Songs
Che'Nelle - TONE
東方神起
Pop Album Chart- Japan
Japan
Pop Song Chart - Japan
Japan
- Bo Peep Bo Peep (Japanese Ver.)
T-ARA
- STEP
KARA - Baby I Love U (English Ver.)
Che'Nelle - We Found Love (feat. Calvin Harris)
Rihanna - B.U.T(BE-AU-TY)
東方神起 - The Edge of Glory
Lady GaGa - Louder
Charice - LOVE ME ! ~あなたのせいで狂いそう
T-ARA - Born This Way
Lady GaGa - Moves Like Jagger (feat. Christina Aguilera)
Maroon 5
INFINITY, Charice's second overseas album landed #10 in the iTunes Japan music chart. This feat clearly shows that Philippines' fastest rising international music star has indeed widened her audience beyond the US and other western markets. The Japanese music market is considered to be the most lucrative outside Hollywood.
Congratulations, Charice!
 |
| Infinity Album Cover |
Japan
In the iTunes Pop Album Chart, Infinity debuts a solid #4
Japan
Sunday, October 2, 2011
Nora Aunor Reconnects with the 'Masa' (Common People) in Wil Time Big Time
No Video Ownership Claimed. No Copyright Infringement Intended
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