As promised, we are making public (a summary) of our OBJECTIVE and RESEARCHED-BASED Star Value Analysis on Iza Calzado now that it has been publicly and officially announced that she has signed with ABS-CBN as its latest addition to the network's roster of stars and artists.
SSV Star Value Analysis (2012) : Iza Calzado
Q1: Would SSV have advised Iza Calzado to transfer from GMA 7 to ABS-CBN?
A1: Conditional "No"
Q2: Why would SSV have advised Iza Calzado NOT to transfer from GMA 7 to ABS-CBN- IF certain conditions are met by her former home network?
A2: Because simply put, the wider growth potential for Iza Calzado and to a notable extent, GMA 7 & GMA Films, lie in the two (2) parties working and staying together. In GMA 7, Iza Calzado has achieved "Seasoned Star Value" status, one that is quite unique, useful and, we dare say, even necessary for GMA 7.
The next level to reach for Ms Calzado in GMA 7, according to our patented graph, is the "Top Star Value" status. See illustration below:
Iza Calzado's Star Value Position in the SuperStarValue Cycle (before her network transfer)
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| Ramon Bayron, a graduate of the Asian Institute of Management's (AIM) Managing the Arts Program, is the Creator & Developer of the SuperStarValue Cycle and the SSV Star Value Ranking System |
Q3: How will Iza Calzado's transfer from GMA 7 to ABS-CBN affect her Star Value?
A3: Whether Iza Calzado's star value rises, lowers or is maintained from hereon almost fully depends on how ABS-CBN will handle her career. However, on the onset the odds have stock piled quite against ABS-CBN and Ms Calzado because if she merely maintains her "Seasoned Star Value" status or heaven forbid, if Iza relegates back to "Rising Star Value" status, then it could be said that the transfer was not for the best interest of the star herself.
For the transfer to be noted as genuinely beneficial for Iza, ABS-CBN should turn her into a "Top Star" within her three (3) years stay in the Kapamilya network.
What are the differences between a "Rising Star", "Seasoned Star" and a "Top Star"? Exclusive and Confidential Content for SSV Clients Only!
Q4: Which party gains the most from this transfer?
A4: Seen on different levels, it is clear that ABS-CBN and Star Cinema immediately gain from Iza Calzado's transfer to their lot from a direct competitor.
Q5: Which party lost the most from this transfer?
A5: In the SHORT-TERM, GMA Films. The details as to why GMA Films lost the most from this transfer, at least in the short-term (less than one year) time frame are Confidential and Exclusive for SSV Clients.
In the MID to LONG TERM, the answer would be determined by the succeeding moves of ABS-CBN and Iza Calzado. SSV would surely be keeping track.
We believe that a talented artist such as Ms Iza Calzado deserves to reach the full potential of her career cycle in the pop media business and reach the most number of audiences for the longest possible time. On that end, SSV will continue to monitor and give its analyses to guide artists, producers, stakeholders and most especially the public, who in the end, is the genuine "star maker."
The very best of luck to an artist who we maintain deserves to be a "drama queen" -
Ms. IZA CALZADO.
SSV is keeping private and exclusive our extended and exhaustive analysis of Ms Calzado's star value as part of our premium research materials for interested movers and shakers in the local pop media industry. Email superstarvalue@yahoo.com for details and prices of our star value research, star value analysis, career strategy and creative services for pop media artists, producers, advertisers and other stakeholders.
"I'm ready to shine" Iza Calzado on being a Kapamilya
Why Iza Turned Kapamilya
Iza Calzado leaves GMA-7; inks three-year contract with ABS-CBN | PEP.ph: The Number One Site for Philippine Showbiz
