The New Patented System that's Challenging the Old Ways of Tracking Success in Hollywood!
For analysis booking & other inquiries, email ramonbayron@gmail.com. All correspondence strictly confidential.
Our Unique and Patented Data-Based System in Determining Star Value Results to a Most Object and Wholistic Star Value Rating that is Useful in Guiding Crucial Career Decisions for Artists as well as Making Enlightened Business & Campaign Strategies for Films, TV shows, Ads and Other Pop Media Projects
Learn the Principle of the Star Value Cycle then Answer the Question: "Where is Your Star* in the Cycle?" *Pop Media Artist, Film/TV/Ad project, Company
Our System Recognizes that Different Levels of Star Value Provide Different Challenges and Rewards.
Saturday, August 27, 2011
Friday, August 26, 2011
Thursday, August 25, 2011
Saturday, August 20, 2011
Stars Act to Gain Star Value: From Hollywood Hunk Ryan Reynolds to Local New-Comer Paulo Avelino
From Hollywood to the local entertainment scene, Stars (read: actors, writers, producers, directors, artists) are realizing the value of genuine star value and are seriously taking steps to "chalk up their scores" so they can remain in the limelight.
Who are some of these enlightened stars and what are they currently doing to improve, maintain or increase if not repair or regain their individual star values?
Hollywood
Arnold Schwarzenegger: Returns via 3D Film "The Governator"
Ryan Reynolds: Seeks to 'Light Up' His Career After 'Green Lantern' Dims
Catherine Zeta Jones: Role Invented for Her Big Screen Comeback
Megan Fox: Gets Another Chance After 3 Consecutive Flops
M Night Shyamalan: Can Will Smith and His Son Put Light Back on Night?
UK
UK Producer: As London Axes UK Film Council, She Plans to Save UK Film Industry
Philippines
Paulo Avelino moves to ABS-CBN to reinvent himself
Who are some of these enlightened stars and what are they currently doing to improve, maintain or increase if not repair or regain their individual star values?
Hollywood
Arnold Schwarzenegger: Returns via 3D Film "The Governator"
Ryan Reynolds: Seeks to 'Light Up' His Career After 'Green Lantern' Dims
Catherine Zeta Jones: Role Invented for Her Big Screen Comeback
Megan Fox: Gets Another Chance After 3 Consecutive Flops
M Night Shyamalan: Can Will Smith and His Son Put Light Back on Night?
UK
UK Producer: As London Axes UK Film Council, She Plans to Save UK Film Industry
Philippines
Paulo Avelino moves to ABS-CBN to reinvent himself
SINGAPORE: The Kitchen Musical- Glee Gets Serious Competition in Asia
With her popularity in Singapore, Japan and all over Asia, will the producers of The Kitchen Musical ask Charice to guest in this new pop music-cum-drama series that is looking like a most promising Asian, more adult version of Glee?
Friday, August 19, 2011
SSV Recommends: "Zombadings!" When the "Dead" has to Rise to Survive!
SSV is proud to introduce its latest feature on this pop media strategy-cum-star value blog our audience-development section that we call "SSV Recommends."
Because in the highly competitive world of pop media entertainment, sometimes stars and/or productions (film, television show, live performances, etc) of genuine value do not get the kind of buzz it deserves, thus depriving the audience a chance to be better informed in its choices.
"SSV Recommends" is our own way of lending strategic support to these stars and productions in the end view of not just enhancing commercial viability and star value but helping to create a wider and wiser audience that could only benefit the local pop media industry, in particular and the society in general.
For our first feature, SSV Proudly Recommends a ground-breaking, genre-redefining, laugh-your-heart-out, ORIGINAL comedy from Origin8 Media.
Title: "Zombadings: Patayin sa Shokot si Remington"
Because in the highly competitive world of pop media entertainment, sometimes stars and/or productions (film, television show, live performances, etc) of genuine value do not get the kind of buzz it deserves, thus depriving the audience a chance to be better informed in its choices.
"SSV Recommends" is our own way of lending strategic support to these stars and productions in the end view of not just enhancing commercial viability and star value but helping to create a wider and wiser audience that could only benefit the local pop media industry, in particular and the society in general.
For our first feature, SSV Proudly Recommends a ground-breaking, genre-redefining, laugh-your-heart-out, ORIGINAL comedy from Origin8 Media.
Title: "Zombadings: Patayin sa Shokot si Remington"
Blurb #1: As in real life, reel business does not always play fair that sometimes the 'DEAD' has to RISE and BITE to SURVIVE.
SSV recommends "Zombadings!"
Opens August 31, 2011 in theaters NATIONWIDE!
Wednesday, August 17, 2011
StarValue Research and Analysis: Yahoo Confirms Nora Aunor Likely to Expand Awareness and Interest for TV5
SSV wants to confirm our earlier contention that Superstar Nora Aunor can indeed increase awareness and interest for her mother network, the ultra-aggressive and new major player, TV5.
And since SuperStarValue values objectivity and hard data more than anything else for its pop media analysis, we decided to tap one of the latest features of online giant Yahoo! in measuring trends worldwide.
But what we what to focus on here is 'Philippine' result for our query that we're sure TV5 officials would find most welcome. Below is a short, comparative breakdown:
TV5 search on Yahoo
NORA AUNOR search on Yahoo
SSV Analysis: For the two weeks that Ms. Nora Aunor has been in the country, the searches tracked by Yahoo! for her came from many areas in the entire Philippine archipelago, with the top 10 regions listed, as shown immediately above.
Comparatively, for the same period (Aug. 2-17), the searched tracked by Yahoo! for TV5 came from three regions; NCR, Central Luzon and Northern Mindanao.
What can we gather from the above data? A lot but let us just point out the obvious.
First, it indicates how extensive the awareness and interest still is for Ms Nora Aunor as far as the Filipinos from almost all regions in the country are concerned.
Second. That TV5's expansion goals can definitely benefit from the added areas that said awareness and interest for Ms. Aunor still resides.
Third. TV5 is clearly headed to gain new audiences from new regions when it finally airs "Sa Ngalan ng Ina", the ground-breaking miniseries that made this grander-than-expected showbiz comeback possible for the Superstar.
Of course, challenges still lie ahead including the tough task of matching the high expectations of the critics, the fans and the general public. But these are welcome challenges for TV5, ate Guy and the rest of the "SNNI" team.
What is clear however, as indicated by Yahoo! Clues, is that the current scenario is proving to be a win-win scenario for ate Guy and her new mother network, TV5.
For the complete results of our research, click the link below:
Yahoo Clues on Potential New Audiences and New Regions from Nora Aunor to TV5
ADDITIONAL LINK!
Yahoo Trends on Nora Aunor and Vilma Santos Compared
And since SuperStarValue values objectivity and hard data more than anything else for its pop media analysis, we decided to tap one of the latest features of online giant Yahoo! in measuring trends worldwide.
But what we what to focus on here is 'Philippine' result for our query that we're sure TV5 officials would find most welcome. Below is a short, comparative breakdown:
TV5 search on Yahoo
Philippines >
- 1.National Capital Region100
- 2.Central Luzon46
- 3.Northern Mindanao12
NORA AUNOR search on Yahoo
Philippines >
- 1.National Capital Region100
- 2.Central Visayas46
- 3.Northern Mindanao40
- 4.Central Luzon38
- 5.Davao Region28
- 6.Western Visayas27
- 7.Calabarzon19
- 8.Eastern Visayas16
- 9.Cagayan Valley13
- 10.Caraga8
SSV Analysis: For the two weeks that Ms. Nora Aunor has been in the country, the searches tracked by Yahoo! for her came from many areas in the entire Philippine archipelago, with the top 10 regions listed, as shown immediately above.
Comparatively, for the same period (Aug. 2-17), the searched tracked by Yahoo! for TV5 came from three regions; NCR, Central Luzon and Northern Mindanao.
What can we gather from the above data? A lot but let us just point out the obvious.
First, it indicates how extensive the awareness and interest still is for Ms Nora Aunor as far as the Filipinos from almost all regions in the country are concerned.
Second. That TV5's expansion goals can definitely benefit from the added areas that said awareness and interest for Ms. Aunor still resides.
Third. TV5 is clearly headed to gain new audiences from new regions when it finally airs "Sa Ngalan ng Ina", the ground-breaking miniseries that made this grander-than-expected showbiz comeback possible for the Superstar.
Of course, challenges still lie ahead including the tough task of matching the high expectations of the critics, the fans and the general public. But these are welcome challenges for TV5, ate Guy and the rest of the "SNNI" team.
What is clear however, as indicated by Yahoo! Clues, is that the current scenario is proving to be a win-win scenario for ate Guy and her new mother network, TV5.
For the complete results of our research, click the link below:
Yahoo Clues on Potential New Audiences and New Regions from Nora Aunor to TV5
ADDITIONAL LINK!
Yahoo Trends on Nora Aunor and Vilma Santos Compared
Sunday, August 14, 2011
Saturday, August 13, 2011
Friday, August 12, 2011
SSV Pop Media Strategy- How #WayBackHome, #TAClass2012, #Zombadings and other movies are positioning to attract audiences (and more importantly, which movie/s will succeed @ the box-office?)
UPDATED: Box-Office Mojo Report Validates our early box-office potential analyses/forecasts which were simply based on available materials! Indeed, the patented SSV rating and analysis system is one comparatively inexpensive yet effective tool which serious producers could utilize to lessen the risks if not improve the ROI potential of each multi-million investment!
UPDATED: "Wedding Tayo, Wedding Hindi" a movie produced by Star Cinema will now compete for movie audiences against "Zombadings: Patayin sa Shokot si Remington" produced by Origin8 Media on August 31. With the two films offering the same genre', a virtual "David-vs-Goliath" battle is thus set @ the box-office! SSV will be monitoring the exciting promo run till opening day for both films and find out which movie eventually takes the box-office crown.
To give producers, investors, stars and other interested parties a glimpse of our innovative and exclusive "Pop Media Strategy" service, SSV reveals some of our findings, analyses and recommendations on the promotional design and activities of selected films as a result of our holistic monitoring- online, on print, in television, radio and more importantly, in the real world!
Our focus is to objectively observe and assess the effectiveness of these films promotions in enticing the interest of various audiences. We aspire to give the the point of view, not of a fan but of an objective potential audience.
As the days progress, our scores for each film may or may not change depending on how the producers pursue their individual campaigns.
In the end, it is the result @ the box-office result that would determine which
of these promotions successfully gained, not just the public's attention, but more importantly, their patronage.
This August, SSV chooses to 'put within the radar' the following upcoming movies with their individual scores thus far:
Film: "Way Back Home"
UPDATED: "Wedding Tayo, Wedding Hindi" a movie produced by Star Cinema will now compete for movie audiences against "Zombadings: Patayin sa Shokot si Remington" produced by Origin8 Media on August 31. With the two films offering the same genre', a virtual "David-vs-Goliath" battle is thus set @ the box-office! SSV will be monitoring the exciting promo run till opening day for both films and find out which movie eventually takes the box-office crown.
To give producers, investors, stars and other interested parties a glimpse of our innovative and exclusive "Pop Media Strategy" service, SSV reveals some of our findings, analyses and recommendations on the promotional design and activities of selected films as a result of our holistic monitoring- online, on print, in television, radio and more importantly, in the real world!
Our focus is to objectively observe and assess the effectiveness of these films promotions in enticing the interest of various audiences. We aspire to give the the point of view, not of a fan but of an objective potential audience.
As the days progress, our scores for each film may or may not change depending on how the producers pursue their individual campaigns.
In the end, it is the result @ the box-office result that would determine which
of these promotions successfully gained, not just the public's attention, but more importantly, their patronage.
This August, SSV chooses to 'put within the radar' the following upcoming movies with their individual scores thus far:
Film: "Way Back Home"
Producer: Star Cinema
Opens on August 17, 2011
Promo Challenge: How to make "Way Back Home" translate the success 'Mara Clara' into box-office gold
StarValue Scores (Promo):
Promo Poster: standard. score = 1 starvalue point
Promo Trailer: standard. score = 1 starvalue point
Promo Trailer: standard. score = 1 starvalue point
Promo Communication Design: needs improvement score = 0.5 starvalue point
Total Current Promo Value Score (basic analysis): 0.83 starvalue points
Pop Media Strategy Analysis (Basic):
Poster. We first saw the "Way Back Home" poster online and was quite positively surprised by how the two young leads- Kathryn Bernardo and Julia Montes- were dolled up for the poster.
The impact of the said picture, however, is not as strong when on display in the malls.
See the poster via this link and make your own impression:
"Way Back Home" poster
Trailer. The theme song is memorable. The whole trailer, however, is too memorable. It doesn't seem to hide anything else for the public to discover.
Watch the trailer via this link and give your own opinion:
"Way Back Home" cinema trailer
Communication Design. The PCD is obviously targetted at the fans of Kathryn Bernardo, Julia Montes and their highly successful soap drama- the remake of "Mara Clara."
IF Star Cinema succeeds in enticing only half as much audience as the television series, then the project will have proven to be a box-office mine for the film arm of ABS-CBN.
Of course, SSV would rather see the movie succeed commercially if only for the sake of the local film industry itself. But objectively speaking, SSV has its reservations. However, and again in support of the movie producer (Star Cinema) we have only given a hint of the extent of our reservation via the score it earned from our objective and analysis.
The details of said reservations, we will only make available to selected parties who will express in knowing what these reservations are and convince us why they are interested. For your queries on our findings at the current promo value of "Way Back Home", email us with your real name and contact details @ superstarvalue@yahoo.com
Note: Basic analysis only covers, well the basics, of the movie's promo campaign. In-depth study and monitoring services are available. Email your private queries to superstarvalue@yahoo.com for details. All communication are treated with utmost confidentiality.
next: Tween Academy Class of 2012"
Title: "Tween Academy Class of 2012"
Total Current Promo Value Score (basic analysis): 0.83 starvalue points
Pop Media Strategy Analysis (Basic):
Poster. We first saw the "Way Back Home" poster online and was quite positively surprised by how the two young leads- Kathryn Bernardo and Julia Montes- were dolled up for the poster.
The impact of the said picture, however, is not as strong when on display in the malls.
See the poster via this link and make your own impression:
"Way Back Home" poster
Trailer. The theme song is memorable. The whole trailer, however, is too memorable. It doesn't seem to hide anything else for the public to discover.
Watch the trailer via this link and give your own opinion:
"Way Back Home" cinema trailer
Communication Design. The PCD is obviously targetted at the fans of Kathryn Bernardo, Julia Montes and their highly successful soap drama- the remake of "Mara Clara."
IF Star Cinema succeeds in enticing only half as much audience as the television series, then the project will have proven to be a box-office mine for the film arm of ABS-CBN.
Of course, SSV would rather see the movie succeed commercially if only for the sake of the local film industry itself. But objectively speaking, SSV has its reservations. However, and again in support of the movie producer (Star Cinema) we have only given a hint of the extent of our reservation via the score it earned from our objective and analysis.
The details of said reservations, we will only make available to selected parties who will express in knowing what these reservations are and convince us why they are interested. For your queries on our findings at the current promo value of "Way Back Home", email us with your real name and contact details @ superstarvalue@yahoo.com
Note: Basic analysis only covers, well the basics, of the movie's promo campaign. In-depth study and monitoring services are available. Email your private queries to superstarvalue@yahoo.com for details. All communication are treated with utmost confidentiality.
next: Tween Academy Class of 2012"
Title: "Tween Academy Class of 2012"
Producer: GMA Films
Opens on August 24, 2011
Promo Challenge: How to launch GMA 7's new tween stars into certified Movie Stars
Promo Challenge: How to launch GMA 7's new tween stars into certified Movie Stars
Promo Analysis (Basic):
Promo Poster: uninspired. / score = 0.5 starvalue point
Promo Trailer: standard. / score = 1 starvalue point
Promo Communication Design: almost on target / score = 0.75 starvalue point
Total Current Promo Value Score (basic analysis): 0.75 starvalue points
Poster. The best thing about the Tween Academy Class of 2012 poster is the concept and the font. But most of the pictures of the relatively all-upstart cast though are, objectively speaking, unflattering and uninspired.
Tween Academy Class of 2012 official poster
Trailer. We first saw the full trailer of the "Tween Academy" movie in a cinema where we watched "Ang Babae sa Septic Tank." The audience was silent from beginning to end. On television, though, we found the same trailer to be more refreshing and quite appealing to younger audiences.
Click the link to view for the trailer decide whether it offers enough fun for you to see the rest when it finally opens on August 24.
Tween Academy Class of 2012 full trailer
Promo Communication Design: The movie took an early promo release online and gathered the support of fans who are active in the various entertainment blogs and social-networking sites. Mall shows followed and reports say the new GMA teen stars are attracting large, noisy, excited crowds. These are all positive signs that should help strengthen the box-office potential of the movie.
But objectively speaking, we are seeing lapses in the promo communication design of the movie- some are just minor "missteps," but quite a few can be considered to be major oversights that may spell the difference when the movie finally shown. Of course, that's is merely our objective observation. You may or may not agree.
What are these major oversights? As the promo is still underway, we won't reveal our observations until the movie opens. That should give enough room for everyone to maintain and/or improve the current promo communication design as deemed fit by the producers, who are afterall the final stakeholders in this movie.
Still you may email us your query via uperstarvalue@yahoo.com with your real name and state the reason/s why you are involved in the success of the "Tween Academy Class of 2012" movie and we might just share our findings to you before anyone else.
Note: Basic analysis only covers, well the basics, of the movie's promo campaign. In-depth study and monitoring services are available. Email your private queries to superstarvalue@yahoo.com for details. All communication are treated with utmost confidentiality.
next:
Title: "Zombadings: Patayin sa Shokot si Remington"
Promo Communication Design: almost on target / score = 0.75 starvalue point
Total Current Promo Value Score (basic analysis): 0.75 starvalue points
Poster. The best thing about the Tween Academy Class of 2012 poster is the concept and the font. But most of the pictures of the relatively all-upstart cast though are, objectively speaking, unflattering and uninspired.
Tween Academy Class of 2012 official poster
Trailer. We first saw the full trailer of the "Tween Academy" movie in a cinema where we watched "Ang Babae sa Septic Tank." The audience was silent from beginning to end. On television, though, we found the same trailer to be more refreshing and quite appealing to younger audiences.
Click the link to view for the trailer decide whether it offers enough fun for you to see the rest when it finally opens on August 24.
Tween Academy Class of 2012 full trailer
Promo Communication Design: The movie took an early promo release online and gathered the support of fans who are active in the various entertainment blogs and social-networking sites. Mall shows followed and reports say the new GMA teen stars are attracting large, noisy, excited crowds. These are all positive signs that should help strengthen the box-office potential of the movie.
But objectively speaking, we are seeing lapses in the promo communication design of the movie- some are just minor "missteps," but quite a few can be considered to be major oversights that may spell the difference when the movie finally shown. Of course, that's is merely our objective observation. You may or may not agree.
What are these major oversights? As the promo is still underway, we won't reveal our observations until the movie opens. That should give enough room for everyone to maintain and/or improve the current promo communication design as deemed fit by the producers, who are afterall the final stakeholders in this movie.
Still you may email us your query via uperstarvalue@yahoo.com with your real name and state the reason/s why you are involved in the success of the "Tween Academy Class of 2012" movie and we might just share our findings to you before anyone else.
Note: Basic analysis only covers, well the basics, of the movie's promo campaign. In-depth study and monitoring services are available. Email your private queries to superstarvalue@yahoo.com for details. All communication are treated with utmost confidentiality.
next:
Title: "Zombadings: Patayin sa Shokot si Remington"
Producer: Origin8 Media
Opens on August 31, 2011
Promo Analysis (Basic):
Promo Poster:
Promo Trailer:
Promo Communication Design:
UPDATED
Promo Communication Design:
UPDATED
SSV offers to service the needs of the local entertainment industry on Objective Pop Media Strategy, Creative Content and Star Value Analysis and Coaching.
Thursday, August 11, 2011
Wednesday, August 10, 2011
Monday, August 8, 2011
StarValue: Eugene Domingo Raises Her Star Vaue via 3 Films in August (2011 / Phils)
Eugene Domingo: Films in August 2011
1) Ang Babae sa Septic Tank (aug)
2) Wedding Tayo Wedding Hindi (aug)
3) Zombadings (aug)
Ang Babae sa Septic Tank (trailer)
Zombadings trailer
(article in progress)
1) Ang Babae sa Septic Tank (aug)
2) Wedding Tayo Wedding Hindi (aug)
3) Zombadings (aug)
Ang Babae sa Septic Tank (trailer)
Zombadings trailer
Sunday, August 7, 2011
Superstar: "It Is Worth Supporting Nora Aunor. Mabuti Siyang Tao" - Film/TV Exec Joey Abacan
Mahirap makalapit sa Superstar. Katunayan, nang sa wakas ay nakabalik si Ms. Nora Aunor sa Pilipinas noong Martes nang madaling-araw, Aug. 2, ito lang ang litrato na nakuha ko sa airport.
Hindi rin napagbigyan ng mga taong kilala kong may access kay Ms. Aunor at sa pamunuan ng TV 5 (ang agresibong tv station na nag-offer ng konkretong proyekto kay ate Guy sa tulong ni Kuya Germs) ang kahilingan na makapasok sa press conference sa Shangrila kaya wala akong nai-publish na malinaw na litrato ng Superstar. Ganoon kahigpit ang mga tao sa paligid ni Ms. Nora Aunor ngayon, at batay sa 'magulong' litrato na nasa itaas, masasabing ang paghihigpit na ito ay para na rin sa kabutihan at seguridad ng nagbabalik na bituin na dinudumog pa rin ng mga tao hanggang ngayon.
Pero dahil ang focus naman ng blog na ito ay "star value analysis" at "pop media strategy", mas mahalaga sa research ko ang mga impormasyon tungkol sa kung ano ang mga susunod na hakbang at mabubuong mga proyekto ni Ms. Aunor sa pagkakataong ito na muli niyang pinasisigla ang kanyang karera. Kaya ang mga litrato niya mismo, kahit totoong mas interesante sana na mayroon, ay pwede na rin wala kung pahirapan talaga ang pagkuha lalo na't bago ang konsepto ng blog na ito para sa maraming tao sa lokal na industriya (pero karaniwan na sa Hollywood kung saan higit na "professionalized", "structured" at "systematic" ang takbo ng industriya).
Ang ganitong pagtaya ko sa takbo ng industriya ang dahilan na rin kung bakit hindi na ako nagtaka nang kahapon ay mabilis na kumalat at pinag-usapan sa internet ang susunod na larawan...
...ang Superstar kasama sina Mr. Jose Mari Abacan at Atty. Annette Gozon-Abrogar sa bakuran ng GMA Network. Suot ni Ms. Aunor ang jacket at hawak ang "fan sign" para sa pelikulang "Tween Academy Class of 2012" na produksyon ng GMA Films.
Bukod sa pagiging Vice President for Programming ng nasabing tv network, si Mr. Abacan ay producer rin ng GMA Films sa ilalim ng pamumuno ni Atty. Gozon-Abrogar.
Ang unang reaksyon ko sa pagkakita sa litrato- Hindi flattering ang kuha ng photographer kay Ms. Aunor. Malayo sa mga lumabas na litrato niya sa presscon na ibinigay ng TV5. Sa mga kuha sa presscon na nakita ko rin online, 'grand dame' ang dating niya kumbaga samantalang sa unang litrato na inilabas ng PEP.PH, mukhang asiwa o napipilitan lang ang Superstar, among other things.
Dahil dating nakatrabaho ko si Mr. Abacan (bilang producer ng ilang shows sa GMA 7 na pinagsulatan ko noon), nagpadala ako ng maituturing na "concerned text message" sa kanya tungkol sa "impact" ng dalawang (2) litrato niya (w/ Nora Aunor) na naka-publish at mainit na pinag-uusapan sa PEP.PH. Hindi na ako nagdalawang isip tutal magkakilala kami at hindi naman ako empleyado ng GMA 7 so "walang mawawala" sa akin, kumbaga.
Di nagtagal, tumawag si kuya Joey (Abacan) at ang bungad niya sa akin sa telepono- 'Ramon, ano ba
'yung pinadala mong text sa akin? Kasama ka na ba sa mga haters ko ngayon?' Tonong nagbibiro naman si kuya Joey kaya natawa na lang ako bago ko siya sinagot - "Hindi mo ako hater, kuya Joey. Concerned lang ako." "Hindi mo kasi alam ang buong kwento, Ramon", sagot ni Mr. Abacan.
At nagtuluy-tuloy na ang kwentuhan namin. Sa kabila ng 'kontrobersya', magaan ang "mood" ng usapan at may mga sinabi siya sa amin na gusto rin daw niyang malaman ng publiko, lalo na ng mga nakapaligid sa Superstar at ng mga solid Noranians.
"Noranian din ako!", bulalas ni Mr. Abacan.
Nababasa niya ang mga pabor at mga kontrang komento ng mga tao tungkol sa mga litrato nila ng Superstar. Nakarating din daw sa kanya ang diumano'y reaksyon ng ilan sa TV5. Pero ang mas inisip raw niya ay kung ano ang naging reaksyon ni ate Guy sa isyu.
"Kanina lang magka-usap kami (ni ate Guy) sa telefono. Ang sabi niya sa akin, wala raw akong dapat ipag-alala kasi "anak-anakan" ako ni kuya Germs kaya mahal din niya ako. 'Yung ginawa raw niya (pagpayag na isuot ang jacket at hawakan ang fan sign) ay bukal sa loob niya kasi hindi raw siya nakakalimot. At dahil sa sinabi niyang 'yon, Ramon, NAGBALIK ang pagka-NORANIAN ko! Noranian na uli ako FOREVER!"
Ano ba ang naging atmosphere sa opisina niya nang dumalaw ang Superstar?
"Nagkagulo ang buong 7th floor! Kahit 'yung mga tao sa ibang department, nagsipasukan sa opisina ko at gustong magpa-picture. Pati 'yung guard!"
Ano naman ang reaksyon niya mismo nang makita niya si Ms. Nora Aunor?
"Matatawa ka.", pasintabi ni kuya Joey. "...kasi NAGTITILI ako! Sabi ko, 'ate Guuuyyyyy!' tapos niyakap ko siya!"
Bakit ganuon ang reaksyon niya? Hindi ba niya naisip na network executive siya?
"Ramon, kapag nasa harapan mo na si ate Guy at wala kang ginawa, ang bobo mo na. Seryoso, siya lang ang nakita kong artista na ganun...'yung para siyang TAONG MAY MAGNET. Hindi pwedeng hindi mo siya pansinin. Marami akong nakikitang malalaking artista pero hindi ako nagpapalitrato. Pero kay ate Guy, hindi pwedeng HINDI."
Paano 'yung mga negatibong reaksyon sa dalawang litrato nila ni ate Guy?
"Kasi naman, 'yung isa du'n, kinuha sa facebook account ko ng kung sino na hindi ko kilala. Walang paalam. At ang mas nakakainis pa, hindi talaga maganda yung kuhang 'yon kasi nga parang napipilitan lang si ate Guy. Pero para mas maintindihan ng mga tao na wala kaming malisya at talagang tuwang-tuwa lang kami na dumalaw si ate Guy, sige Ramon, kunin mo pa ang ibang mga pictures sa facebook account ko at i-publish mo with my permission para makita nila na masaya lang kami sa opisina."
Ilang beses ko tinanong uli si Mr. Abacan kung seryoso siya sa permission na i-publish ang iba pa nilang pictures ng Superstar at ang sagot niya "Oo. Go!"
Kaya heto pa ang ilan lang sa mga kuha ng Superstar sa opisina ni Mr. Jose Mari Abacan ng GMA 7:
Note: As a media professional myself who is introducing pop media strategy in the business, I hope this is one 'intrigue' that quickly ends in a positive, win-win note. In the midst of the oft-bitter fought, sadly polarizing 'network war', I'm sure even the top executives GMA 7 agree that the management of TV 5 has truly proven to be a wise and serious player by helping bring back a most essential star that is Nora Aunor, not only for the celebrity status that she brings but more so for that unique gift of connecting, inspiring and hopefully uniting the Filipino people beyond the borders of the islands, dialects and other channels that separate and hinder our growth as a nation.
In our humble view, that could be the genuine Value of an essential Superstar.
Hindi rin napagbigyan ng mga taong kilala kong may access kay Ms. Aunor at sa pamunuan ng TV 5 (ang agresibong tv station na nag-offer ng konkretong proyekto kay ate Guy sa tulong ni Kuya Germs) ang kahilingan na makapasok sa press conference sa Shangrila kaya wala akong nai-publish na malinaw na litrato ng Superstar. Ganoon kahigpit ang mga tao sa paligid ni Ms. Nora Aunor ngayon, at batay sa 'magulong' litrato na nasa itaas, masasabing ang paghihigpit na ito ay para na rin sa kabutihan at seguridad ng nagbabalik na bituin na dinudumog pa rin ng mga tao hanggang ngayon.
Pero dahil ang focus naman ng blog na ito ay "star value analysis" at "pop media strategy", mas mahalaga sa research ko ang mga impormasyon tungkol sa kung ano ang mga susunod na hakbang at mabubuong mga proyekto ni Ms. Aunor sa pagkakataong ito na muli niyang pinasisigla ang kanyang karera. Kaya ang mga litrato niya mismo, kahit totoong mas interesante sana na mayroon, ay pwede na rin wala kung pahirapan talaga ang pagkuha lalo na't bago ang konsepto ng blog na ito para sa maraming tao sa lokal na industriya (pero karaniwan na sa Hollywood kung saan higit na "professionalized", "structured" at "systematic" ang takbo ng industriya).
Ang ganitong pagtaya ko sa takbo ng industriya ang dahilan na rin kung bakit hindi na ako nagtaka nang kahapon ay mabilis na kumalat at pinag-usapan sa internet ang susunod na larawan...
...ang Superstar kasama sina Mr. Jose Mari Abacan at Atty. Annette Gozon-Abrogar sa bakuran ng GMA Network. Suot ni Ms. Aunor ang jacket at hawak ang "fan sign" para sa pelikulang "Tween Academy Class of 2012" na produksyon ng GMA Films.
Bukod sa pagiging Vice President for Programming ng nasabing tv network, si Mr. Abacan ay producer rin ng GMA Films sa ilalim ng pamumuno ni Atty. Gozon-Abrogar.
Ang unang reaksyon ko sa pagkakita sa litrato- Hindi flattering ang kuha ng photographer kay Ms. Aunor. Malayo sa mga lumabas na litrato niya sa presscon na ibinigay ng TV5. Sa mga kuha sa presscon na nakita ko rin online, 'grand dame' ang dating niya kumbaga samantalang sa unang litrato na inilabas ng PEP.PH, mukhang asiwa o napipilitan lang ang Superstar, among other things.
Bilang isang screenwriter, alam na alam ko na totoo ang isang gasgas na kasabihan, 'a picture speaks a thousand words.' Dadagdagan ko lang ng ganito -
"While a picture does speak a thousand words, what these words will actually say will depend mainly on who is looking at the picture."
Isa pang punto na pwedeng makuha sa pangyayaring ito ay --- "Kapag pangit ang larawan, natural lang na pangit din ang interpretasyon. Pero kapag maayos ang larawan, mahirap itong gawan ng pangit na interpretasyon."
Dahil dating nakatrabaho ko si Mr. Abacan (bilang producer ng ilang shows sa GMA 7 na pinagsulatan ko noon), nagpadala ako ng maituturing na "concerned text message" sa kanya tungkol sa "impact" ng dalawang (2) litrato niya (w/ Nora Aunor) na naka-publish at mainit na pinag-uusapan sa PEP.PH. Hindi na ako nagdalawang isip tutal magkakilala kami at hindi naman ako empleyado ng GMA 7 so "walang mawawala" sa akin, kumbaga.
Di nagtagal, tumawag si kuya Joey (Abacan) at ang bungad niya sa akin sa telepono- 'Ramon, ano ba
'yung pinadala mong text sa akin? Kasama ka na ba sa mga haters ko ngayon?' Tonong nagbibiro naman si kuya Joey kaya natawa na lang ako bago ko siya sinagot - "Hindi mo ako hater, kuya Joey. Concerned lang ako." "Hindi mo kasi alam ang buong kwento, Ramon", sagot ni Mr. Abacan.
At nagtuluy-tuloy na ang kwentuhan namin. Sa kabila ng 'kontrobersya', magaan ang "mood" ng usapan at may mga sinabi siya sa amin na gusto rin daw niyang malaman ng publiko, lalo na ng mga nakapaligid sa Superstar at ng mga solid Noranians.
"Noranian din ako!", bulalas ni Mr. Abacan.
Nababasa niya ang mga pabor at mga kontrang komento ng mga tao tungkol sa mga litrato nila ng Superstar. Nakarating din daw sa kanya ang diumano'y reaksyon ng ilan sa TV5. Pero ang mas inisip raw niya ay kung ano ang naging reaksyon ni ate Guy sa isyu.
"Kanina lang magka-usap kami (ni ate Guy) sa telefono. Ang sabi niya sa akin, wala raw akong dapat ipag-alala kasi "anak-anakan" ako ni kuya Germs kaya mahal din niya ako. 'Yung ginawa raw niya (pagpayag na isuot ang jacket at hawakan ang fan sign) ay bukal sa loob niya kasi hindi raw siya nakakalimot. At dahil sa sinabi niyang 'yon, Ramon, NAGBALIK ang pagka-NORANIAN ko! Noranian na uli ako FOREVER!"
Ano ba ang naging atmosphere sa opisina niya nang dumalaw ang Superstar?
"Nagkagulo ang buong 7th floor! Kahit 'yung mga tao sa ibang department, nagsipasukan sa opisina ko at gustong magpa-picture. Pati 'yung guard!"
Ano naman ang reaksyon niya mismo nang makita niya si Ms. Nora Aunor?
"Matatawa ka.", pasintabi ni kuya Joey. "...kasi NAGTITILI ako! Sabi ko, 'ate Guuuyyyyy!' tapos niyakap ko siya!"
Bakit ganuon ang reaksyon niya? Hindi ba niya naisip na network executive siya?
"Ramon, kapag nasa harapan mo na si ate Guy at wala kang ginawa, ang bobo mo na. Seryoso, siya lang ang nakita kong artista na ganun...'yung para siyang TAONG MAY MAGNET. Hindi pwedeng hindi mo siya pansinin. Marami akong nakikitang malalaking artista pero hindi ako nagpapalitrato. Pero kay ate Guy, hindi pwedeng HINDI."
Paano 'yung mga negatibong reaksyon sa dalawang litrato nila ni ate Guy?
"Kasi naman, 'yung isa du'n, kinuha sa facebook account ko ng kung sino na hindi ko kilala. Walang paalam. At ang mas nakakainis pa, hindi talaga maganda yung kuhang 'yon kasi nga parang napipilitan lang si ate Guy. Pero para mas maintindihan ng mga tao na wala kaming malisya at talagang tuwang-tuwa lang kami na dumalaw si ate Guy, sige Ramon, kunin mo pa ang ibang mga pictures sa facebook account ko at i-publish mo with my permission para makita nila na masaya lang kami sa opisina."
Ilang beses ko tinanong uli si Mr. Abacan kung seryoso siya sa permission na i-publish ang iba pa nilang pictures ng Superstar at ang sagot niya "Oo. Go!"
Kaya heto pa ang ilan lang sa mga kuha ng Superstar sa opisina ni Mr. Jose Mari Abacan ng GMA 7:
 |
| the Superstar w/ GMA employees |
 |
| ...and with another GMA employee... |
 |
| ...and with yet another employee... |
 |
...and surprise (?) with Alfie, still another GMA employee... ...and finally, legendary Superstar Nora Aunor with tv boss Jose Mari Abacan...  ...and the boss of the boss Atty. Annette Gozon-Abrogar (left), Superstar Nora Aunor (right)  ...Now the two GMA bigwigs Atty. Annette and Joey, with the dimunitive Superstar Nora...   ...the 'other-half', of the now 'controversial' pair of photos. This better shot was the one shared by Joey over Twitter. 'Natutuwa ako, dumalaw sa amin ang Superstar, I just had to let my friends and followers know!' he exclaimed.  Atty. Annette Gozon-Abrogar, Joey Abacan, German Moreno, Nora Aunor and Tracy Garcia also of GMA Films. "Lahat kami masaya at nagpapasalamat ako kay ate Guy sa suporta niya, hindi lang sa mga bagong artista kundi sa buong industriya." adds Joey. Marami pang ibang litrato pero hindi ko na in-upload. Makikita naman na bukod-tangi sa iisang kuha na hindi maayos, lahat naman ng larawan ni Ms. Aunor sa opisina ni Mr. Abacan ay masaya ang Superstar. May dagdag na mensahe pa ba siya lalo na sa mga Noranians na hindi nakakakilala sa kanya ng personal at maaaring magtampo sa kanya o sa GMA 7? "Before, I appreciated Nora Aunor from afar. Alam ko ang mga kanta niya. Napanood ko ang mga pelikula niya. Multi-media star siya. Lahat-lahat siya na. And my God, ilang dekada na, nandito pa rin siya. Pero ngayon, nang tawagin niya akong kaibigan, she won not just my appreciation but my heart. Mahal ko na talaga si Nora, ang nag-iisang Superstar forever." At sa iba pang supporters ni Ms. Nora Aunor sa loob ng industriya bukod sa mga fans, ano ang masasabi niya? "It is worth supporting Nora Aunor. Mabuti siyang tao." May pahabol na kwento si Mr. Abacan bago naputol ang usapan namin. "Sa mall show kanina, I was told kinausap ni Kuya Germs ang mga bata (young stars of Tween Academy Class of 2012). Sabi niya 'pag sumikat kayo, gayahin nyo ang Superstar. Hindi namimili. Lahat ng fans pinagbibigyan, maliit man o malaki. Ganyan n'yo ipakita ang pagpapasalamat n'yo sa suportang ibinigay sa inyo ng isang Nora Aunor." |
Note: As a media professional myself who is introducing pop media strategy in the business, I hope this is one 'intrigue' that quickly ends in a positive, win-win note. In the midst of the oft-bitter fought, sadly polarizing 'network war', I'm sure even the top executives GMA 7 agree that the management of TV 5 has truly proven to be a wise and serious player by helping bring back a most essential star that is Nora Aunor, not only for the celebrity status that she brings but more so for that unique gift of connecting, inspiring and hopefully uniting the Filipino people beyond the borders of the islands, dialects and other channels that separate and hinder our growth as a nation.
In our humble view, that could be the genuine Value of an essential Superstar.
Friday, August 5, 2011
TV5 in the Middle of an Historic Reconciliation: Erap forgives Guy, open to project
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| TV 5 logo is property of the same network. Erap & Nora pics sourced online. No ownership claimed or copyright infringement intended |
For its insightful and sensible management decision to help bring back Ms Nora Aunor, TV5, by association, clearly continues to reap a list of most lasting and socially-rooted rewards that could not but solidify the network's name, entity and presence in the hearts and minds of most Filipinos.
THAT is A-1 pop-media strategy at its finest.
Take a bow, decision-makers of TV5!
Erap forgives Guy, open to project - Interaksyon.com
Thursday, August 4, 2011
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