An alternative to the 'old-school' dependence on the 'star system' in the marketing of films in the Philippines today is securing 'television network support.' A relatively new 'must-have' in promoting movies nowadays, the idea has nonetheless easily and immediately gained acceptance from a number of film producers as they point to the unprecedented success of Star Cinema which trailblazed the maximum use of tv exposure via its larger sister company, ABS-CBN Network.
The logic is simple: if a film is supported by a tv network, then it will be promoted widely and promoted well which then almost always assures box-office success.
IF the above-mentioned formula is 100% accurate, then along with the 'star system, one can, as early as now, establish the rankings at the box-office for this year's Metro Manila Film Festival, to wit:
1-2) Ang Tanging Ina Mo (Last na 'to):
AiAi delas Alas and Eugene Domingo
TV Network support: ABS-CBN
AiAi delas Alas and Eugene Domingo
TV Network support: ABS-CBN
3) Dalaw:
Kris Aquino
TV Network support: ABS-CBN
4) Super Inday and the Magic Bibe:
Marian Rivera, Pokwang, Jake Cuenca
TV Network support (partial): GMA Network/ABS-CBN
5) RPG Metanoia:
(voices) Zaijan Jaranilla, Aga Muhlach, Eugene Domingo, Vhong Navarro
TV Network support: ABS-CBN
6) Rosario
Jennylyn Mercado and Dennis Trillo
TV Network support: TV 5
7) Shake Rattle and Roll 12:
Shaina Magdayao, Rayver Cruz, Sid Lucero, Carla Abellana
TV Network support (partial): ABS-CBN/GMA Network
8) Father Jejemon:
Dolphy
TV Network support (partial): TV 5
Will the above-listed ranking prove to be prophetic when the film fest unfolds thus cementing the impression that TV networks are the new rulers of Pinoy entertainment? More specifically, can the support of a TV network truly guarantee box-office triumph for any movie in the Philippines today? Or are there other factors that determine a film's commercial success?
Next: SuperStarValue forecasts the mmff 2010 box-office rankings based on its patented formula.
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